Privacy Policy
Effective date: October 23, 2026
The Shop Retail (“The Shop,” “we,” “us,” or “our”) is a commerce and automated retail company operated by KBF Ventures. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit theshopretail.com, contact us, or interact with a retail experience we operate.
Information We Collect
Depending on how you interact with us, we may collect:
Contact and business information: Your name, email address, phone number, company or organization, job title, property or location details, and the contents of messages you send us.
Website and device information: IP address, browser and device type, pages viewed, referring website, approximate location derived from your IP address, and information collected through cookies or similar technologies.
Retail transaction information: Details about a purchase at a Shop-operated location, such as the location, items purchased, transaction date and time, and purchase amount. Payments are processed by third-party payment providers. We do not intend to collect or store your full payment card number or security code.
Communication preferences: Whether you have opted in to receive email or text messages and your related preferences.
How We Collect Information
We collect information directly from you when you submit a website form, email or call us, subscribe to communications, or make a purchase at a retail location. We may also receive information from website, payment, and technology providers; property, university, or other location partners; and other people who contact us on your behalf.
How We Use Information
We may use personal information to:
Respond to questions and business inquiries.
Evaluate and develop retail locations, partnerships, products, and services.
Process and support transactions, including customer service and issue resolution.
Operate, maintain, secure, and improve our website and retail experiences.
Understand how people use our website and locations, including through aggregated or de-identified reporting.
Send marketing communications when you have asked to receive them.
Meet legal obligations, protect our rights, and prevent fraud or misuse.
Cookies and Similar Technologies
Our website may use cookies, pixels, and similar technologies to operate the site, remember preferences, understand website traffic, and support marketing. You can manage cookies through your browser settings. Some site features may not work properly if certain cookies are disabled.
If we use third-party analytics or advertising technologies, those providers may collect information about your use of our site according to their own privacy notices. You can contact us at info@theshopretail.com with questions about these technologies or to submit a privacy request.
How We Disclose Information
We may disclose personal information to:
Service providers that help us operate our website, communicate with you, process payments, provide analytics, support customer service, or manage retail operations.
Property, university, and location partners as needed to operate a retail experience, resolve an issue, or understand performance at their location.
Professional advisers, government authorities, or other parties when necessary to comply with law, protect people or property, or establish or defend legal claims.
A successor or transaction partner in connection with a merger, financing, sale, restructuring, or transfer of all or part of our business.
We do not sell personal information for money. We do not knowingly share personal information for cross-context behavioral advertising. We do not knowingly sell or share the personal information of people under 16.
Email and Text Messages
If you choose to receive marketing emails, you can unsubscribe using the link in an email. If you opt in to marketing text messages, you can opt out at any time by replying STOP. Reply HELP for assistance. Message and data rates may apply. Consent to receive marketing messages is not a condition of making a purchase.
Data Retention
We keep personal information only as long as reasonably needed for the purposes described in this Policy, including to provide services, maintain business records, resolve disputes, meet legal or tax requirements, and enforce agreements. The period depends on the type of information and the reason we collected it.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, electronic transmission, or storage system can be guaranteed to be completely secure.
Your Privacy Rights
Depending on where you live and the law that applies, you may have the right to request access to, correction of, or deletion of certain personal information, or to opt out of certain uses or disclosures. To submit a request, email info@theshopretail.com with the subject line “Privacy Request.” We may ask for information to verify your identity before responding.
California residents may have additional rights under California privacy law, including the right to know, delete, or correct personal information; opt out of the sale or sharing of personal information; limit certain uses of sensitive personal information; and receive equal service and pricing when exercising privacy rights. An authorized agent may submit a request where permitted by law.
Nevada residents may request that we not sell covered information as defined under Nevada law by emailing info@theshopretail.com with the subject line “Nevada Privacy Request.”
We will respond to requests as required by applicable law. Some information may be retained where the law allows or requires it, or where it is needed to complete a transaction, maintain records, or protect our rights.
Children’s Privacy
Our website is intended for business and general audiences and is not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided us with personal information, please contact us so we can review and address it.
Links to Other Websites
Our website may link to websites or services operated by others. Their privacy practices are governed by their own policies, and we encourage you to review them.
Changes to This Policy
We may update this Policy from time to time. We will post the updated version on this page and revise the effective date above. If a change materially affects how we handle personal information, we will provide additional notice when required by law.
Contact Us
For questions or privacy requests, contact:
The Shop Retail
Email: info@theshopretail.com
Website: https://www.theshopretail.com